Too many people associate creativity solely with the arts, even though to be an incredible scientist, engineer, or entrepreneur requires immense creativity.
Nina Collins is in conversation with Natalie Nixon about her new book, The Creativity Leap: Unleash Curiosity, Improvisation, and Intuition at Work.
Natalie Nixon, PhD changes lives through ideas so that people build their creative confidence for years to come, make an impact and get paid their worth.
She is a creativity strategist, global keynote speaker and author of the award winning The Creativity Leap: Unleash Curiosity, Improvisation and Intuition at Work, which has been recognized as a game-changing innovation book by Fast Company, Porchlight and Soundview. As president of Figure 8 Thinking, LLC she advises leaders on transformation- by applying wonder and rigor to amplify growth and business value. Clients have included Comcast, Citrix, Living Cities, VaynerMedia and Bloomberg.
A hybrid thinker, Natalie consistently applies her background in cultural anthropology and fashion. She began her career in education and as a hat designer. Later, Natalie worked in global apparel sourcing for a division of The Limited, Inc. Previous to Figure 8 Thinking, she was a professor for 16 years. Natalie is an early-stage investor at two social impact ventures. She’s valued for her ability to work at the intersection of commercial value and stakeholder equity.
Natalie has lived in Germany, Brazil, Portugal, Israel, and Sri Lanka and is proficient in Portuguese and Spanish. She is a member of the Forbes Coaches Council, a Fellow of the Royal Society of Arts and is certified as a Foresight Practitioner by the Institute for the Future. She received her BA (honors) from Vassar College, and her PhD from the University of Westminster in London.
When she’s not dancing up a storm in hip-hop class, Natalie is fine-tuning her foxtrot, salsa, and tango on the ballroom floor. She lives in her hometown of Philadelphia, Pennsylvania, with her husband, John Nixon, and is the proud stepmother of Sydney.
Too many people associate creativity solely with the arts, even though to be an incredible scientist, engineer, or entrepreneur requires immense creativity. And it's the key to developing breakthrough products and services. Natalie Nixon, a creativity strategist with a background in cultural anthropology, fashion, and service design, says that in the fourth industrial revolution a creativity leap is needed to bridge the gap that exists between the churn of work and the highly sought-after prize called innovation.
Nixon says that since humans are hardwired to be creative, it is a competency anyone can develop. She shows that it balances wonder (awe, audacity, and curiosity) with rigor (discipline, skill-building, and attention to detail), and that inquiry, improvisation, and intuition are the key practices that increase those capacities. Drawing on interviews with fifty-six people from diverse backgrounds--farming, law, plumbing, architecture, perfumery, medicine, education, technology, and more--she offers illuminating examples of how creativity manifests in every kind of work.
Combining creativity tools and techniques with real-world stories of innovative people and businesses, this book is a provocation, an inspiration, and an invitation to unleash the innate creativity that lies within each of us. It offers a more dynamic and integrative way to adapt and innovate, one that allows us the freedom to access our full human selves.
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