For Power Hosts wishing to charge for their events, we know the experience can feel both exciting and nerve-wracking. It can take time and energy to get your events just right, so be patient with yourself and the process! We’re also here to help you every step of the way.
A few tips to consider:
- Design your events to be as unique as you are. There are many free events offered on the platform and it’s helpful for members to know why they should choose your paid offering over a similar free one. For example, if you are offering a yoga class, what makes yours unique? Is it specially designed for bone or joint health? Do you offer an educational presentation before you start the actual exercises? Do you have a special certification that makes your expertise hard to come by? Having a unique offering will pull members in and help them understand why your event has a price attached.
- Don’t sell yourself for too little… but try not to overshoot: We recommend choosing a price that seems reasonable to start off with (not too cheap, not too expensive). Most of our paid events are in the $5-$15 range but members are happy to pay for more expensive events if they feel it’s worth it. While you can’t change the price of an event after it is live, if you realize you’ve put the price too high or too low, you can easily raise or lower the price for the next event you put up. We encourage you to be patient as you play around with pricing over time to find out what the sweet spot is.
- Scarcity builds demand: Setting the initial ticket count to 15 or fewer is recommended. If your event starts filling up, you can easily increase the ticket count to allow more members to sign up. Scarcity can create a sense of urgency and setting the initial ticket count to 30 or more to start off with can make it seem like it has a lot of tickets available because no one is interested!
- Sampling can build interest and loyalty: Consider offering short, free, teaser sessions to allow members to try your event before buying one of your longer, more intensive paid classes. Just make sure you hold back the best part of your service or expertise for the paid sessions.
- Remember, it takes time to get the recipe just right. Most importantly, don’t get discouraged if things don’t go the way you imagined right from the start. Building a series of events that women are willing to pay for takes a little time and patience to get it just right. And we are always here to help discuss and tweak when needed.
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