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August 17, 2022

Raging Gracefully: A Conversation with Sally Mueller

On Aging, Entrepreneurship, and Building a Menopause Brand

Nina Collins is in conversation with Sally Mueller, co-founder of Womaness, about aging, entrepreneurship, and building a menopause brand.



About Sally: 

As the co-founder and CEO of Womaness, Sally is a  consummate business builder specializing in retail and brand innovation. Her trend-forecasting Midas touch has benefited companies such as Target, Who What  Wear and VERSED skincare, among others. She is a seasoned executive with impeccable entrepreneurial acumen. Sally spent over two decades of her career at Target Corporation, first in Apparel  Merchandising and then in Marketing, helping to build the bullseye from a regional discount retailer to one of the world’s most recognized and influential global brands. She developed and implemented  Target’s designer program and Design for All platform,  transforming the regional discount retailer into a global phenomenon.

Previously, Sally launched her own company, Whyse  Branding, where she formed a licensing relationship  with Who What Wear and successfully launched the  

consumer products line in Target stores and ultimately achieved international distribution.

She was named Chief Brand Officer for Clique Brands,  overseeing their Consumer Brands Division, where she launched Joy Lab at Target, incubated VERSED skincare and expanded Who What Wear internationally.

Sally’s encore is creating a revolutionary consumer hit with the introduction of Womaness, a brand that is changing the conversation around menopause through innovative products that offer solutions from head to toe (and everything in-between). Womaness provides trusted advice on symptoms from hot flashes to sleep issues to fine lines, and support from an inspired community of women who exude Menopositivity—a  dynamic, joyful outlook that embraces who we are today.

Recognized as an industry leader, Sally is renowned for her business intellect in the fashion, beauty, and lifestyle sectors. Her impressive accomplishments encompass all areas of brand creation and management, from consumer insight and launch strategy to global sourcing and design and manufacturing to operations and marketing.

Dedicating most of her adult life to helping women look and feel great inside and out, she has followed in her entrepreneurial Mom’s footsteps. Sally’s first job was working in her Mom’s beauty boutiques, helping women choose the right skincare and create their beauty routine.

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