Back Button
a woman holds a light blue parasol in two different poses
by
Revel HQ
,
April 7, 2022

Revel Edit: Lily-Lark Parasols

A Q&A with Reveler Lisa Selwitz

I knew I was working in an ageist industry that would eventually kick me out on my butt, and hard, and I wanted to have an exit strategy.

a brightly colored parasol

What inspired you to create these sun-protective parasols?

I started Lily-Lark while I was working as an Art Director/Creative Director in advertising. I knew I was working in an ageist industry that would eventually kick me out on my butt, and hard, and I wanted to have an exit strategy. I was trying to protect my skin as well as my career, and to prevent my skin from premature aging I had this idea for a fun and beautiful parasol. I came up with a hybrid East-meets-West design taking the traditional Asian design, and adding a stronger fabric canopy with a UPF 50+ coating that would protect the user from over 99% of the sun’s UV rays. I added original contemporary fine art to the canopy, and Lily-Lark was born.

a black and white parasol

How are you coming up with these unusual designs? 

I’m launching this season with 19 new prints. My mother is an abstract fine artist, and she really influenced the direction of the prints. They come from a variety of sources: textile design trade shows, artists that I discover from random places, and online networks of surface textile designers.  Sometimes I’ll ask an artist to alter a design to fit my needs, and sometimes I develop prints from scratch. Besides being the Creative Director, I consider myself the curator of the collections. You can read more about my process here

So now, I am launching a bevy of new prints and a parasol that’s roughly half the price via Kickstarter, on Tuesday, April 12th. All the parasols will be on sale, and the biggest savings are at the beginning of the campaign. People can go to www.lily-lark.com and sign up for the newsletter to be notified of the launch on Tuesday.

Interested in writing for our blog, The Reveler?
Email [email protected] with your idea.