Pheno is the first minority- and women-owned, WBENC-certified ad agency specializing in cannabinoids. I’m proud to uplift some of the best and brightest in the space.
Cannabis has always been my drug of choice. But I got into the capital-C Cannabis industry when I came face to face with a beloved family member enduring terminal cancer. At the time, I was in my mid-20s and also pursuing my fledgling belief in a worldview centered around hedonistic sustainability. Beyond enjoying cannabis for fun, I saw how it helped my family member be comfortable and lucent in his final days. However, the suddenly stressful need to procure the plant for medicine, when it was not yet legal, galvanized me to become an advocate for federal legalization and part of building the Cannabis industry.
Legalizing the cannabis plant and its many amazing products means we must honor the HIV/AIDS patients and the caregivers who sparked the Compassionate Use Act and all those still fighting to change access laws by descheduling cannabis from the Controlled Substances Act; we must pay systemic reparations to BIPOC people and communities who have been disproportionately devastated by the War on Drugs [Mostly Black and Brown People]; and we must regulate the industry to ensure a triple bottom line of success for profits, people, and our planet.
While my cannabis journey began as an advocate, at age 40, I pivoted my professional career marketing other status quo busting ideas and brands into growing the medical cannabis market in New York. In 2020, I co-founded my media agency -- Pheno -- specializing in advertising cannabinoid brands, businesses, and revolutions. Pheno is named for the phenotype, the part of the cannabis plant that displays her distinction, her unique phenotype, which is apt for advertising.
Pheno is the first minority- and women-owned, WBENC-certified ad agency specializing in cannabinoids. I’m proud to uplift some of the best and brightest in the space. Here are a few of my favorites:
In my home state of New York, I primarily go to Etain. The women-owned, mother-daughter led medical company produces high quality products and consistently invests in the cannabis communities. Their collab with the artist, poet Jasmine Man’s BUY WEED FROM WOMEN line is lit. New York recently legalized and it’s super exciting to see how the adult-use market is already evolving from Need Weed? stickers on Citibikes.
Anything with CBN in it. Really. I’m obsessed with this cannabinoid for its sleep-aid properties. Look for it in products sold in your state. I find CBN more effective when combined with THC and in a slower release form like gummies or capsules; but, in whatever shape it takes, the cannabinoid helps me have a more restful and blissful sleep than melatonin or bourbon.
But do not sleep on the Chicago adult-use scene. Dispensary 33 and Sunnyside stores are delightful and abundantly stocked with varieties including 1906 Love Drops, cute Good News vape pens, and specialty premium flower from choice buds to pre-roll "dog-walker" joints.
When I travel to California, the first order of business is to book a delivery from Kikoko (Pheno client). The women-led cannabis brand makes the most delicious infused Manuka / Kanuka honeyshots, botanical mints, and herbal teas. Sympa-Tea is my go-to for a high CBD, low THC tea to chill out but their XTabs get the West Coast party started.
If you’re curious about cannabinoids or getting into the fastest growing industry on the planet, take a look at Oaksterdam University (Pheno client), Women Grow, Broccoli magazine, and the dopest series on YouTube, On the Revel’s Dope People, absolutely lives up to its name.
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